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Monk(ey) business in Lyme Lands

Written by Huib, published Wednesday February 24th, 2016

Who are you?“, a new Facebook contact asked me. “If only I knew“, I replied. She laughed and asked me what I did. Oh, does what we do define who we are? Her question actually was: “What do you actually do, around Lyme Disease?”

“Paths are made by walking” Franz Kafka

A career without context

This is a question that an increasing number of people is asking me, as it becomes more clear that I offer no solution nor any other direct service for people who have Lyme themselves. At least none that has a business model behind it: I try my best to create what they claim to most yearn for: understanding by their friends and family. That’s my Priceless work.

I really do understand why people don’t get what I do. Even within the clearcut environment of a business university, my clients did not get what (the purpose of) my work actually consisted of. Or at least not at first glance. So I guess I made a career out of being misunderstood. Works fine for me and it also paid well in my previous work in business education.

The last thing that will now help to explain my current work in Lyme lands is to connect my last hot chicks blog post to a monk story. Which is a great reason to do just that. So…

Here we go

In ancient Japan someone like me would have been called a monk. Society valued such a role, even though people fully well understood that it added no “economical value”. Sometimes even emperors would use them as advisors, as is mentioned in the famous novel Mushashi (1935). Some were warrior monks, some beggar monks.

When I was in Japan, over twenty years ago, I saw such a monk. He was standing in an underground subway station, with his head bent low and holding a bowl. Most of the people rushing by to their busy jobs dropped coins in his bowl. The monk never once looked up to thank them, but they seemed to be used to that and gave him money anyway. Every day.

However, when I dropped some coins in his bowl and stepped back to take a photograph, he suddenly did look up. He started grinning from ear to ear, as if he met an old friend again.

The whole crowd stopped in amazement. I grinned back, bowed to him and never fully understood what happened. Yet I never forgot this encounter nor the look in his eyes.

That bowl in 2016

This fond memory is in sharp contrast of what happened a few weeks ago. I was invited by a very enthusiastic lady to come and hear about a lady with the new Lyme cure.

I’m always curious, so I went. When I entered the room I saw the usual iMac Air and TV screen, showing the picture of the lady doing the presentation.

“This was me only five years ago, when I was dying of cancer!!! Look at me now.”

Then she went on to talk about some revolutionary technology, made by a real scientist and how the company had evolved into an international business, with annual 120 million USD revenues and even a solid position on the NASDAQ stock market.

“Excuse me, could you help me understand why I am here? I thought I was invited to learn something about something that helps people cure from Lyme? Now I have the impression that I’m being recruited as a salesman”, I asked her.

“Yes, 120 million USD! Great fees. Oh, yes, we also helped six people with Lyme. Really…” 


I thanked her and left the pitch within four minutes. My hostess never contacted me again. I’m sure that she has come to her own conclusion about “who I am” and has firmly embedded that opinion in concrete by now.

Update in 2018


drs. Huib Kraaijeveld

In: Blog Crowdfunding Philosophy Inspiration Lyme

"This book perfectly describes the plight of millions of patients, who suffer from chronic Lyme Disease in many countries all over the world."
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"Shifting the Paradigm of Lyme is not like any other book on Lyme that I have read. It appeals to a higher consciousness, and is analytical in an introspective way that is pleasant to read. This book is a friendly and warm reminder that no Lyme patient is ever alone."
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